How to Capture and Keep Clients: Marketing Strategies for Lawyers
by Jennifer J. Rose
from American Bar Association
In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
The Successful Lawyer: Powerful Strategies for Transforming Your Practice
by Gerald A. Riskin
from American Bar Association
This comprehensive and inspirational book explains how a lawyer can transform his or her life into a more exciting, fulfilling, and profitable one by taking control of his or her destiny. Global management consultant and trusted advisor to many of the world's largest law firms, Gerald Riskin goes beyond simple concept or theory, and delivers a book packed with concrete advice that you can put to work right away. By using the principles found in this book, you can live out your dreams, embrace success, and awaken your firm to its full potential.
Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice
by Joey Asher
from ALM Publishing/ALM Inc.
Marketing the Legal Mind
by Henry Dahut
from LMG Press
The Lawyer's Guide to Marketing on the Internet, 2nd Edition (Lawyer's Guide to Marketing on the Internet)
by Gregory H. Siskind
from American Bar Association
This book shows how to effectively, and efficiently, market a law practice on the Internet.
The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
by Kerry Randall
from American Bar Association
Essential for law firms that advertise in the Yellow Pages, this book explains how to plan and design a more effective, targeted Yellow Pages advertisement--one that attracts the type of clients the firm is looking for and stands out among competing ads.
Adversarial Legalism: The American Way of Law
American methods of policy implementation and dispute resolution are more adversarial and legalistic when compared with the systems of other economically advanced countries. Americans more often rely on legal threats and lawsuits. American laws are generally more complicated and prescriptive, adjudication more costly, and penalties more severe. In a thoughtful and cogently argued book, Robert Kagan examines the origins and consequences of this system of "adversarial legalism."
Kagan describes the roots of adversarial legalism and the deep connections it has with American political institutions and values. He investigates its social costs as well as the extent to which lawyers perpetuate it. Ranging widely across many legal fields, including criminal law, environmental regulations, tort law, and social insurance programs, he provides comparisons with the legal and regulatory systems of western Europe, Canada, and Japan that point to possible alternatives to the American methods.
Kagan notes that while adversarial legalism has many virtues, its costs and unpredictability often alienate citizens from the law and frustrate the quest for justice. This insightful study deepens our understanding of law and its relationship to politics in America and raises valuable questions about the future of the American legal system.
The Law of Comparative Advertising: Directive 97/55/Ec in the United Kingdom and Germany
by Ansgar Ohly
from Hart Publishing (UK)
Law Firm Marketing: Successfully Promoting and Building Your Small Firm or Solo Practice
This unique resource gives sole practitioners and partners in small firms the strategies and tactics for marketing their practice that they never learned in law school. Some topics addressed include: ready-to-use marketing tactics; systems to evaluate marketing efforts; restrictions on attorney advertising.
The Complete Guide to Marketing Your Law Practice
by James Durham
from ABA Section of Law Practice Management
Unless you regularly attract new clients, your great legal skills are not being tapped. This book is filled with practical ideas, outlines, strategies, sample worksheets, and marketing plans. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. --David Marshall Nissman, J.D.
Beyond excellent legal skills, a successful law firm needs effective marketing approaches and sound business development. Packed with practical ideas, outlines, strategies, sample worksheets, and marketing plans, this business guide will help any law firm establish winning marketing techniques. Topics include developing an approach, getting organized, implementing marketing strategies, and maintaining a thriving program. Also discussed are budgets, marketing retreats, client-focused newsletters, Web marketing, public speaking, and training techniques.
+++
