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Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things by William McDonough from North Point Press

    Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton

    A manifesto for a radically different philosophy and practice of manufacture and environmentalism"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

    "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

    List Price: $27.50
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    The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time

    The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time by Elizabeth Rogers from Three Rivers Press

      Ellen DeGeneres, Robert Redford, Will Ferrell, Jennifer Aniston, Faith Hill, Tim McGraw, Martha Stewart, Tyra Banks, Dale Earnhardt, Jr., Tiki Barber, Owen Wilson, and Justin Timberlake tell you how they make a difference to the environment.

      Inside The Green Book, find out how you can too:

      - Don’t ask for ATM receipts. If everyone in the United States refused their receipts, it would save a roll of paper more than two billion feet long, or enough to circle the equator fifteen times!

      - Turn off the tap while you brush your teeth. You’ll conserve up to five gallons of water per day. Throughout the entire United States, the daily savings could add up to more water than is consumed every day in all of New York City.

      - Get a voice-mail service for your home phone. If all answering machines in U.S. homes were replaced by voice-mail services, the annual energy savings would total nearly two billion kilowatt hours. The resulting reduction in air pollution would be equivalent to removing 250,000 cars from the road for a year!

      With wit and authority, authors Elizabeth Rogers and Thomas Kostigen provide hundreds of solutions for all areas of your life, pinpointing the smallest changes that have the biggest impact on the health of our precious planet.

      List Price: $12.95
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      Nontechnical Guide to Petroleum Geology, Exploration, Drilling and Production (2nd Edition)

      Nontechnical Guide to Petroleum Geology, Exploration, Drilling and Production (2nd Edition) by Norman J. Hyne from Pennwell Books

        List Price: $69.00
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        What Matters: The World's Preeminent Photojournalists and Thinkers Depict Essential Issues of Our Time

        What Matters: The World's Preeminent Photojournalists and Thinkers Depict Essential Issues of Our Time by David Elliot Cohen from Sterling

          For more than a century, photography has revealed truths, exposed lies, advanced the public discourse, and inspired people to demand change. Socially conscious pioneers with cameras transformed the world—and that legacy lives on in this eye-opening, thought-provoking, and (we hope) action-inducing book. Like Jacob Riis’s How the Other Half Lives, Rachel Carson’s Silent Spring, and Jonathan Schell’s The Fate of the Earth before it, we believe that What Matters will fundamentally alter the way we see and understand the human race and our planet.
          What Matters asks: What are the essential issues of our time? What are the pictures that will spark public outrage and spur reform? The answer appears in 18 powerful, page-turning stories by the foremost photojournalists of our age, edited by The New York Times best-selling author/editor David Elliot Cohen (A Day in the Life and America 24/7 series), and featuring trenchant commentary from well-recognized experts and thinkers in appropriate fields. Photographer Gary Braasch and climate-change guru Bill McKibben provide “A Global Warming Travelogue” that takes us from ice caves in Antarctica to smoke-spewing coal plants in Beijing. Brent Stirton and Peter A. Glick examine a “Thirsty World,” chronicling the daily search for clean water in non-developed countries. James Nachtwey and bestselling poverty expert Jeffrey D. Sachs look at the causes of, and cures for, global poverty in “The Bottom Billion.” Stephanie Sinclair and Judith Bruce present the preteen brides of Afghanistan, Nepal, and Ethiopia.
          Sometimes the juxtaposition of photographs can be startling: “Shop ‘til We Drop,” Lauren Greenfield’s images of upscale consumer culture, starkly contrast with Shehzad Noorani’s “Children of the Black Dust”—child laborers in Bangladesh, their faces blackened with carbon dust from recycled batteries.
          The combination of compelling photographs and insightful writing make this a highly relevant, widely discussed book bound to appeal to anyone concerned about the crucial issues shaping our world. What Matters is, in effect, a 336-page illustrated letter to the next American president about the issues that count. It will inspire readers to do their part—however small—to make a difference: to help, the volume includes extensive “What You Can Do” sections with a menu of web links and effective actions readers can take now. This year give What Matters.

          List Price: $27.95
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          The Big Necessity: The Unmentionable World of Human Waste and Why It Matters

          The Big Necessity: The Unmentionable World of Human Waste and Why It Matters by Rose George from Metropolitan Books

            An utterly original exploration of the world of human waste that will surprise, outrage—and entertain

            Produced behind closed doors, disposed of discreetly, and hidden by euphemism, bodily waste is something common to all and as natural as breathing, yet we prefer not to talk about it. But we should—even those of us who take care of our business in pristine, sanitary conditions. For it’s not only in developing countries that human waste is a major public health threat: population growth is taxing even the most advanced sewage systems, and the disease spread by waste kills more people worldwide every year than any other single cause of death. Even in America, 1.95 million people have no access to an indoor toilet. Yet the subject remains unmentionable.

            The Big Necessity takes aim at the taboo, revealing everything that matters about how people do—and don’t—deal with their own waste. Moving from the deep underground sewers of Paris, London, and New York—an infrastructure disaster waiting to happen—to an Indian slum where ten toilets are shared by 60,000 people, Rose George stops along the way to explore the potential saviors: China’s five million biogas digesters, which produce energy from waste; the heroes of third world sanitation movements; the inventor of the humble Car Loo; and the U.S. Army’s personal lasers used by soldiers to zap their feces in the field.

            With razor-sharp wit and crusading urgency, mixing levity with gravity, Rose George has turned the subject we like to avoid into a cause with the most serious of consequences.

            List Price: $26.00
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            A Civil Action

            A Civil Action by Jonathan Harr from Vintage

              In America, when somebody does you wrong, you take 'em to court. W. R. Grace and Beatrice Foods had been dumping a cancer-causing industrial solvent into the water table of Woburn, Massachusetts, for years; in 1981, the families of eight leukemia victims sued. However, A Civil Action demonstrates powerfully that--even with the families' hotshot lawyers and the evidence on their side--justice is elusive, particularly when it involves malfeasance by megacorporations. Much of the legal infighting can cause the eyes to glaze. But the story is saved by great characters: the flawed, flamboyant Jan Schlichtmann and his group of bulldogs for the prosecution; Jerome Facher, the enigmatic lawyer for Beatrice, who proves to be more than a match; John J. Riley, the duplicitous, porcine tannery owner; and a host of others. It's impossible not to feel the drama of this methodical book, impossible not to grieve for the parents who lost children, and impossible not to share Schlichtmann's desperation as he runs out of money. A Civil Action reads like one long advertisement for a few well-placed Molotov cocktails. (But that wouldn't make for a very long book, now would it?)

              "The legal thriller of the decade." --Cleveland Plain Dealer

              Now a Major Motion Picture!

              In this true story of an epic courtroom showdown, two of the nation's largest corporations stand accused of causing the deaths of children. Representing the bereaved parents, the unlikeliest of heroes emerges: a young, flamboyant Porsche-driving lawyer who hopes to win millions of dollars and ends up nearly losing everything, including his sanity. A searing, compelling tale of a legal system gone awry--one in which greed and power fight an unending struggle against justice--A Civil Action is also the story of how one determined man can ultimately make a difference. With an unstoppable narrative power, it is an unforgettable reading experience.

              List Price: $15.95
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              Easy Green Living: The Ultimate Guide to Simple, Eco-Friendly Choices for You and Your Home

              Easy Green Living: The Ultimate Guide to Simple, Eco-Friendly Choices for You and Your Home by Renee Loux from Rodale Books

                We are what we eat, but we also are what we use to clean our homes, pamper our skin, and decorate our rooms, according to Renée Loux, accomplished raw food chef, award-winning author, and host of Fine Living TV's Easy Being Green. In her new book, Easy Green Living, she applies her whole-foods philosophy to home, garden, and beauty routines.

                Renée Loux demonstrates that being green at home is easy, affordable, and better in every sense of the word. She discusses the daily choices we face that can keep the home, personal care, and beauty routines free of toxins. She exposes the dirt on cleaning products and common hazardous ingredients and reveals her recommendations for greener options, including her "Green Thumb Guides" for choosing non-toxic, eco-smart, and human-friendly products. Peppered with compelling and inspiring facts, Easy Green Living is full of "5 Step" lists, products and recipes for green cleaning, helpful charts, safer choices for every room, and inspirational advice so we can save the planet--one cleaning spritz at a time.

                As recent special issues of Vanity Fair, Time, Newsweek, and other major publications have demonstrated, going green is an idea whose time has come. Whether addressing big-picture topics like renewable energy, or offering simple suggestions for everyday living, this complete lifestyle guide shows that healthier choices don't mean a radical or complicated life change--it is, after all, easy to be green.

                List Price: $25.00
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                When the Rivers Run Dry: Water--The Defining Crisis of the Twenty-first Century

                When the Rivers Run Dry: Water--The Defining Crisis of the Twenty-first Century by Fred Pearce from Beacon Press

                  In this groundbreaking book, veteran science correspondent Fred Pearce travels to more than thirty countries to examine the current state of crucial water sources. Deftly weaving together the complicated scientific, economic, and historic dimensions of the world water crisis, he provides our most complete portrait yet of this growing danger and its ramifications for us all.

                  "A strong—and scary—case that a worldwide water shortage is the most fearful looming environmental crisis. With a drumbeat of facts both horrific (thousands of wells in India and Bangladesh are poisoned by fluoride and arsenic) and fascinating (it takes 20 tons of water to make one pound of coffee), the former New Scientist news editor documents a 'kind of cataclysm' already affecting many of the world's great rivers."
                  —Publishers Weekly, starred review

                  "Oil we can replace. Water we can't—which is why this book is both so ominous and so important."
                  —Bill McKibben, author of The End of Nature

                  "An enriching and farsighted work."
                  —Jai Singh, San Francisco Chronicle

                  "Pearce cogently presents the alarming ways in which this ecological emergency is affecting population centers, human health, food production, wildlife habitats, and species viability. Having crisscrossed the globe to research the economic, scientific, cultural, and political causes and ramifications of this under publicized tragedy, Pearce's powerful imagery, penetrating analyses, and passionate advocacy make this required reading for environmental proponents and civic leaders everywhere."
                  —Booklist

                  "If you want to quickly get up to date on climate change and its consequences, I recommend With Speed and Violence: Why Scientists Fear Tipping Points in Climate Change. If you can read only one book on climate change, this is it."
                  —Lester Brown, president, Earth Policy Institute

                  ". . . perhaps it is time for you to spend some time with Fred Pearce and his wonderful When the Rivers Run Dry."
                  —Daily Kos, July Review

                  Fred Pearce has been writing about water issues for over twenty years. A former news editor at New Scientist and currently its environment and development consultant, he has also written for Audubon, Popular Science, Time, the Boston Globe, and Natural History. His books include With Speed and Violence, Turning Up the Heat, and Deep Jungle.

                  List Price: $16.00
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                  The Geography of Nowhere: The Rise and Decline of America's Man-Made Landscape

                  The Geography of Nowhere: The Rise and Decline of America's Man-Made Landscape by James Howard Kunstler from Free Press

                    The Geography of Nowhere traces America's evolution from a nation of Main Streets and coherent communities to a land where every place is like no place in particular, where the cities are dead zones and the countryside is a wasteland of cartoon architecture and parking lots.

                    In elegant and often hilarious prose, Kunstler depicts our nation's evolution from the Pilgrim settlements to the modern auto suburb in all its ghastliness. The Geography of Nowhere tallies up the huge economic, social, and spiritual costs that America is paying for its car-crazed lifestyle. It is also a wake-up call for citizens to reinvent the places where we live and work, to build communities that are once again worthy of our affection. Kunstler proposes that by reviving civic art and civic life, we will rediscover public virtue and a new vision of the common good. "The future will require us to build better places," Kunstler says, "or the future will belong to other people in other societies."

                    List Price: $15.00
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                    Emergence: The Connected Lives of Ants, Brains, Cities, and Software

                    Emergence: The Connected Lives of Ants, Brains, Cities, and Software by Steven Johnson from Scribner

                      An individual ant, like an individual neuron, is just about as dumb as can be. Connect enough of them together properly, though, and you get spontaneous intelligence. Web pundit Steven Johnson explains what we know about this phenomenon with a rare lucidity in Emergence: The Connected Lives of Ants, Brains, Cities, and Software. Starting with the weird behavior of the semi-colonial organisms we call slime molds, Johnson details the development of increasingly complex and familiar behavior among simple components: cells, insects, and software developers all find their place in greater schemes.

                      Most game players, alas, live on something close to day-trader time, at least when they're in the middle of a game--thinking more about their next move than their next meal, and usually blissfully oblivious to the ten- or twenty-year trajectory of software development. No one wants to play with a toy that's going to be fun after a few decades of tinkering--the toys have to be engaging now, or kids will find other toys.

                      Johnson has a knack for explaining complicated and counterintuitive ideas cleverly without stealing the scene. Though we're far from fully understanding how complex behavior manifests from simple units and rules, our awareness that such emergence is possible is guiding research across disciplines. Readers unfamiliar with the sciences of complexity will find Emergence an excellent starting point, while those who were chaotic before it was cool will appreciate its updates and wider scope. --Rob Lightner

                      A NEW YORK TIMES NOTABLE BOOK

                      A VOICE LITERARY SUPPLEMENT TOP 25 FAVORITE BOOKS OF THE YEAR

                      AN ESQUIRE MAGAZINE BEST BOOK OF THE YEAR

                      In the tradition of Being Digital and The Tipping Point, Steven Johnson, acclaimed as a "cultural critic with a poet's heart" (The Village Voice), takes readers on an eye-opening journey through emergence theory and its applications. Explaining why the whole is sometimes smarter than the sum of its parts, Johnson presents surprising examples of feedback, self-organization, and adaptive learning. How does a lively neighborhood evolve out of a disconnected group of shopkeepers, bartenders, and real estate developers? How does a media event take on a life of its own? How will new software programs create an intelligent World Wide Web?

                      In the coming years, the power of self-organization -- coupled with the connective technology of the Internet -- will usher in a revolution every bit as significant as the introduction of electricity. Provocative and engaging, Emergence puts you on the front lines of this exciting upheaval in science and thought.

                      List Price: $15.00
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